Math Engine


Math SEO

Amazon: printing and selling Wikipedia?


Wolfram Alpha

information overload


Google's  Brain

IBM & Jeopardy


IBM & Chess



Google's Problem

brand creation


Google Trends

Try googling a word, with the tilde ~ symbol in front. Example: ~good. Results include "good", plus similar words: best, top, high and healthy. Learn Web 2.0 lingo: query expansion, word stemming, disambiguation, navigational search, NLP Natural Language Processing, semantic search and it’s relation to the semantic web.



did you mean?


Semantic Frantic

Talk to your car with Ford Sinc or GM OnStar


Google vs China

facebook & semantic, it's so romantic


Free Ruby

Edward Tufte: an artist's view on data presentation. NYC gallery



SEO & semantics



Big Expos: Web 2.0, e-metrics, SES, AdTech, Interop



the semantic web



Super Cookie is real! It doesn't leave, when you delete cookies






Take your video and put objects in it... "clickable" objects. It's free. lets you add 2 types of objects: advertisements or informational. A promo for a billiards competition, allowed me to click on a player. It displayed his biography. Includes a shopping cart, so afterwards, you can read about your clicked items.



vs Privacy

watch TV on your computer


Video SEO

Web Ads = clutter. Too many ads can hurt a search engine's growth, (AOL LOL). The search engine, named WebCrawler has ads masquerading as search results. Wikipedia & DMOZ always have zero ads... and they're editable (not edible). has tons of ads. Try Wikipedia as a search engine, it has "official site" links and "did you mean?" warnings.



Drupal makes websites "Google readable"



facebook, and other social-networking sites have been sending data to advertising companies, that could be used to find consumers' names and other personal details, despite promises, that they don't share such information without consent. by Emily Steel & Jessica Vascellaro


Some People
To Be Tracked

your private / public profile


facebook ban

Tweets / threads, are now searchable via Google Social Search!
Re: Privacy. Google admits to record keeping, of "who searched for what". Angered, Mozilla Community Director wants to "take Google out", of the Firefox default search box, and replace it with Bing. But wait, is Bing better? The Microsoft search engine has a "pretty privacy policy"... however, is it honored? I'm a Google fan, who deletes cookies.


Media &

Digg, Reddit, StumbleUpon


GOOG Acquisitions

Web Analytics = measuring your web traffic data... in depth.
You have a website. So, where do your visitors came from?
Answer 1: he searched for "car" on Google, and found your site.
Answer 2: she browsed "Autos" on Yahoo Directory, using clicks only.
Analytics/charts = better than asking, "How did you find us?"


Got traffic?
SEO expert below, used a misspelling, and now tops Google

after you get the traffic . . .



GoogleSquared displays encyclopedia style info, and returns an answer, in spreadsheet format. Somewhat editable like Wikipedia and OpenStreetMap, (open/shared databases). Compare to: closed databases, like Encyclopedia Britannica or



attend lectures by accomplished brand pros


SEO Tekys

Human Traffic: has nothing to do with web traffic, but we can educate ourselves about its speedy rise. Did you know, it's in the US too? See link below.



list of good organizations


Meet & Help

hey shareaholic, blog for free, with blogger and WordPress (no ads put up)


Digg vs Reddit

Google bought MetaWeb instead of Yelp


Most Popular
Websites: 100

TechnoRati = popular blogs... TechCrunch = blogs & profiles of start-ups


Most Popular
Websites: 500

TechnoRati 100


Science Websites

Give One Get One. Originally it was designed for you to buy two laptops for about $200. But, now you just donate a laptop to someone in a Third World country.



NiobiumStudio is a web designer using SEO, in blog architecture


Popular Websites

Old Timers: It's the "country club" of web advertising. Anyone can be a member. However, to gain the title, OldTimer... you need a reference from an OldTimer. The founder of Internet OT was also a former CEO of Clickz. BTW, great attention getter at Ad-Tech, by offering free cell phone charging, at the main entrance.



Slurve is a web designer for the Yankees


Web Ad Group

Web 2.0 clubs: GrassRootsCamp & isoc. Computer clubs: NYPC & NYacc, Learn tips: Security or Windows 7, the pros and cons, ("Pro” version, is better than the “Home” version... as always). More tips: Norton AntiVirus, made by Symantec Inc, has nothing to do with the semantic web.



list of computer clubs, etc.


Computer Groups

TRADEMARKia should be used before you buy a domain. Free search, for your company name or product. Big companies, trademark the products, before they're rolled out. The trademark is not free. The preliminary search is free. TradeMarkia is owned by a lawyer, who is internet savvy, has steady clients, and located in Silicon Valley.



below: written by Phill Midwinter


Semantic Group

How does Google match up?


Semantic Search

Until extremely recently, Google's semantic technology, (which they've had now for quite a while), was limited to matching those adsense blocks to your website's content. This is neat, and a good practical example of the technology - but not relevant to their core search product. However if you make a single keyword search today, chances are, you may spot a block like this at the bottom of your results page:


Semantic Web

Searches related to: citizen


Navigational Search

citizen bank          citizen crystals            citizen insurance


Natural Language

cityzen                citizen eco drive          what it means to be a citizen


MetaWeb Semantic

This is more or less exactly what I was just writing about. They're offering you alternatives based upon your initial search, which in this case was obviously for citizen. Citizen is a bank, a watchmaker and (if I'm not mistaken) it means you're a member of a country or something. This is the first clear example of Google employing a semantic engine that works by analyzing the context of words in their index and returning likely matches for sense.



Some of you may be wondering why they aren't doing this for multiple keyword phrases, which I can take a guess at from some of my own work. Analyzing the context of a word statistically is intensive and slow; and if you try and analyze two, you slow the process further and so on. It is likely they have problems doing so for more than one keyword currently, and Google as ever is cautious about changing their interface too radically too quickly. This implementation of semantics gives hope that they haven't adopted the purist view of 'The Semantic Web' where everything is tagged and filed neatly into nice little packages.


Word Stemming

Google is all too aware of the following very large problems with that idea:


Query Expansion

Users are stupid.



Users are lazy.



Redefining the way they've indexed what is assumed to be petabytes of data would require them to effectively start again.



It's not as powerful or dynamic.



How Google can utilize Semantic technologies?



It's my belief that Google will increasingly tie this technology into their core search experience as it improves in speed and reliability. It has some phenomenally powerful uses and I've taken the liberty of laying out a few of my suggestions on where they can go with this:



Self aware pages:



Tagging pages with keywords has always been used on the internet to let search engines know what kind content the page contains.



Using a Google API we can generate the necessary keywords on the fly as the page loads. This cuts out a large amount of work for SEO.



A Google API enabled engine wouldn't even need to look at these keywords, it could generate them itself.



Not only a page can be self aware these days, people tag everything - including links. The Google API could conceivably be used to tag every single word on a page, creating a page that covers every single keyword possibility. This is overkill - but a demonstration of the power available.



Narrow Search



When you begin a search, you enter just one or two keywords in the topic you're interested in.



Related keywords appear, which you can then select from to target your search and remove any doubts about dual meanings of a word for example.



This step repeats every time you search, also possible is opinionated search.



Opinionated Search



Because of the way Google statistically finds the senses of keywords from the mass of pages in its index, what in fact it finds is the majority opinion from those pages of what the sense of a word is.



At the base level, you can select from the average opinion of related keywords and subjects from its entire index.



You can find the opinion at other levels as well though, and this is where the power comes in in terms of really targeting what the user is looking for quickly and efficiently. All the following mean that this is the first true example of social search:



Find the opinion over a range of dates, good for current events, modern history, changes in trends.



Find the opinion over areas of geography, or by domain extension (, .com).



Find the opinion over a certain group of websites, or just one website in particular - compare that with another site.



Find the opinion not only over the above things but also subjects, topics, social and religious groups.



At the most ridiculous example level, you could even find what topics 18 year olds on myspace living in Leeds most talk about - but that I could probably guess. The point is that this is targeting demographics on a really unprecedented level.



Add the sites or web pages to your personal profile that you think most closely reflect your opinions, this data can then be taken into account in all future searches returning greater personal relevancy.




Google is using semantic technology, but is not yet a fully fledged semantic search engine. It does not use NLP (Natural Language Processing), but this is not a barrier to producing some truly web changing technology with a bit of thought and originality. NLP may well be (I hate myself for writing this) web 4.0 and semantics is web 3.0 - they are in fact different enough to be classified as such in my eyes and the technology Hakia is developing is certainly markedly distinct from Google's semantic efforts.



There are barriers that Google needs to overcome... is it capable of becoming fully semantic without modifying it's index too drastically; can Google continue to keep the results simple and navigable for its varied user base? Most importantly, does Google intend to become a fully semantic search engine and to do so within a timescale that won't damage their position and reputation? I like to think that although the dragon is sleeping, that doesn't mean it's not dreaming!



What is a Semantic Engine?



Semantics are said to be 'the next big thing' in search engine technology. We technology bloggers routinely drum up articles about it and sell it to you, the adoring masses, as a product that will change your web experience forever. Problem is, we often forget to tell you exactly what semantics are - we just get so excited. So let's explore this...



Wikipedia says:



Semantics (Greek: semantikos, giving signs, significant, symptomatic, from sema = sign) refers to the aspects of meaning that are expressed in a language, code, or other form of representation. Semantics is contrasted with two other aspects of meaningful expression, namely, syntax = the construction of complex signs from simpler signs, and pragmatics, the practical use of signs by agents or communities of interpretation in particular circumstances and contexts. By the usual convention that calls a study or a theory by the name of its subject matter, semantics may also denote the theoretical study of meaning in systems of signs...



...which is absolutely no help.



Semantics as it relates to our topic, search engines, actually covers a few closely related fields. In this instance what we are looking at deciphering (as a basic example) is whether a computer can discern if there is a link between two words, such as cat and dog. You and I both know that cats and dogs are common household pets, and can be categorized as such. The human brain seems to comprehend this easily, but for a computer it is a much more complex task and one I won't go into here - because it would most likely bore you.

If we take as read then, that the search engine now has semantic functionality, how does that enable it to refine its search capability?

It can automatically place pages into dynamic categories, or tag them without human intervention. Knowing what topic a page relates to is invaluable for returning relevant results.

It can offer related topics and keywords to help you narrow your search successfully. With a keyword like sport the engine would offer you a list of sports perhaps as well as sports related news and blogs.



Instead of offering you the related keywords, the engine can directly incorporate them back into the search with less weight than the user inputted ones. It's still contested as to whether this will produce better results or just more varied ones.



If the engine uses statistical analysis to retrieve it's semantic matches to a keyword (as Google is likely to do) then its likely that keywords currently associated with hot news topics will bring those in as well. For example, using my engine to search for the keyword police, brought up peerages (relating to the UK's cash for honors scandal recently).



So, according to me:



A semantic search engine is, a search engine that takes the sense of a word, as a factor in its ranking algorithm, or offers the user a choice as to the sense of a word or phrase.



This is not in line with the purists, of what is known as The Semantic Web who believe that, for some reason we should spend all our time tagging documents, pages and images to make them acceptable for a computer to read. Well, I'm sorry, but I'm not going to waste my time tagging, when a computer is able to derive context and do it for me. I may have offended Tim Berners Lee by saying this, but as the creator of the Web, he should know better.


Twitter CEO is also the founder of Feed Burner

above: written by Phill Midwinter, on



Hakia takes on Google with semantic technologies


Hakia vs Google

Brand Hackers – Brand Recognition $10 meetings, which are well worth it


TechCrunch India

Internet clubs: GrassRootsCamp & isoc. Computer clubs: NYPC & NYacc. Learn tips: Security 2011 & Windows 7 the pros and cons, ("Pro version", includes XP in virtual mode, but it difficult to implement).


Vulnerabilities – Matching volunteers with their skills & parties


CatchFire - Helping Non-Profits with Web 2.0



isoc - NYC Internet Rights



Web Ad Professionals



Web Ad Pros



TechSoup - discounts on computers/web hosting/etc



Tech4Good - NYC Tech meets non-profit



New York Personal Computers



NYacc Computer Clubs



NYtm - Meetup about websites


NY Tech

iconPCug - Long Island



acgNJ - Scotch Plains



NJcc - Bridgewater


New Jersey

NJcc Ocean County, NJ



pPCug - Princeton Personal Computers



NetSquared - Philadelphia



NetSquared - World Organization



International Social Networking And Marketing Around The World

by Jordan Kasteler



Believe it or not, millions of people in other countries besides the United States around the world are using social media. Although social media got its start in America with sites like MySpace and Facebook, these sites and their competitors have gained online popularity throughout the world. Some of the most popular international social networking sites are unheard of in America, but that doesn't mean that there aren't millions of users.


Richard Stallman

LinkedIn DirectAds: Targeted Pay-per-click Ads reach the 85 million business professionals on LinkedIn with highly targeted text ads. Pay per click (CPC) or Per impression (CPM)


linux ubuntu

Ironically, sites that appear weak when compared to Facebook, are actually strong contenders overseas, like Friendster and Hi5. These sites have basically faded into oblivion in the United States, but they continue to have steady usage in Asia and Europe. While the URL of the site may vary, American and other international citizens use social networking and bookmarking sites in the same ways.


Google Apps

Because there are actually millions of users worldwide that use social networking sites to share content and stay connected with friends, companies can gain a worldwide audience their advertising and social promotions. Learning the history behind social networking and bookmarking sites, in addition to where they are today, can help Internet marketers and business owners alike learn the importance of not overlooking international sites just because they aren't American-based Facebook, Digg, or MySpace.


Google Mobile Apps

Facebook And MySpace Got The Party Started. While it's a widely known fact among Internet historians, others may be surprised to know that Facebook and MySpace werenot the first social networking sites online. Some argue that early message boards for the first social networks, while the first user site dedicated towards a profile-oriented experience was, a site they got its name by the theory that everyone knows each other through less than six people.


Google Mobile Search

The next social networking site that really helped develop the idea behind Facebook and MySpace was Friendster. As mentioned previously, Friendster is still a popular site in other countries and still has a strong membership base here in the United States. Friendster launched in 2002 and currently supports several languages, including English, Tagalong, and Chinese.


Apple TV
vs Google TV

However, Facebook and MySpace are known as the pioneers of social networking because they were (and still are) commanding large user rates.


AOL & Yahoo

Then Came Social Bookmarking. Besides social networking sites, social bookmarking sites like Digg and Reddit began to grow in the early 2000s. Social bookmarking websites are one of the most popular forms of user-generated content online internationally. Social bookmarking allows users to share content that may otherwise not have a large audience. Some popular international vote-based sharing sites include OkNO in Italy and in Poland.


& facebook

Censorship Alongside A Global Boom. Many news outlets have reported the dispute between China's government and Google, mainly due to Google's lack of complying with China's strict censorship standards. As a result of China's insistence that Google comply with their requests, Google has instead decided to pull out of China. Many Chinese bloggers have blamed Google for the dispute. In a UK Guardian article, it states "



Blogger Xiang Ligang called Google's decision "psychological warfare" and said that like other American companies, Google had failed to adapt to the Chinese market, failing to respect copyright and allowing people to search for pornography." However, from Google's point of view, they are standing up for the freedom of speech.
digital radio

Regardless of the debate between Google and China, social networking sites have continued to grow around the world. Middle Eastern website has over 6.2 million users and is the most popular social site in Europe, with over 71 million users. Although Facebook reached over 500 million users worldwide in July 2010, still has a commanding presence overseas.



Marketing On International Social Networking Sites. Many of the popular social networking and bookmarking sites have Google ads in their native language and also support other types of ads. The international market may be to your advantage, as many United States-based companies solely do their advertising on primarily English sites.


Google Chrome

Depending on your target demographic, you may want to also put some of your marketing and advertising efforts on international sites, especially sites that are exclusive it mainly used in one country, like  in France. It is the world's sixth-largest social networking site.


iPhone Apps

Be sure to be respectful of website privacy policies, country social norms, and the appearance of regular advertising on this site. Make sure you and your company are conscious of other international social networking and bookmarking websites besides Twitter, Digg, Facebook, and MySpace.


Android Apps

International social sites have a lot of potential and shouldn't be discounted just because they don't have a large following in the United States. Don't let that deter you from your marketing campaigns. Popular Social Networking, Social News & Bookmarking Sites Around The World Italy Poland Germany Netherlands France Spain Sweden Russia India South American/Spanish Speaking (like reddit) Asia Middle East Multiple Countries.




Above: written by Jordan Kasteler for



Panoramic Camera for the masses. Cyber-Shot by Sony. Hold the button down, and spin like a ballerina. Don't forget, to let go of the button.



AT&T is screwing up their iPhone deal – Teky@cnet


Kodak Stitch

Projector/Phone for impromptu presentations. Runs Windows Mobile, networked by AT&T and a touch screen. The manufacturer of cell phones, flat panel TV's, now brings us, the "LG Expo". Your presentation will dazzle your customers, thus they'll forget about your product and buy the LG!


iPhone App
via 3G

streaming video on mobile devices - Tekyz



Slow computer? Dell and others, have recalls regularly, because their computers explode, from over heating, thus causing fires. Consider buying from a video game computer builder, even if you're not a gamer. Video games demand more power, so cooling has always been a priority. MainGear can build liquid cooled computers, (it’s ok to ask for lower capabilities, to reduce the price).



gaming computer



Techie / Gurus remind you to back-up your hard drive. OMG, back-up your "Favorites"! Save your favorite websites at "online bookmark storage" for free. Google & export them all in one sweep. Back-up phone numbers saved on your cell too. (Some companies, like Verizon do it for you.)



InternetYellowPages vs paper


Google Labs

below: written by Emily Steel & Jessica Vascellaro

MySpace and several other social-networking sites have been sending data to advertising companies, that could be used to find consumers' names and other personal details, despite promises they don't share such information without consent.


and 9 others
being sued for . . .

The practice, which most of the companies defended, sends user names or ID numbers tied to personal profiles being viewed when users click on ads. After questions were raised by The Wall Street Journal, Facebook and MySpace moved to make changes. By Thursday morning Facebook had rewritten some of the offending computer code.



Advertising companies are receiving information that could be used to look up individual profiles, which, depending on the site and the information a user has made public, include such things as a person's real name, age, hometown and occupation.



Several large advertising companies identified by the Journal as receiving the data, including Google Inc.'s DoubleClick and Yahoo Inc.'s Right Media, said they were unaware of the data being sent to them from the social-networking sites, and said they haven't made use of it.



Across the Web, it's common for advertisers to receive the address of the page from which a user clicked on an ad. Usually, they receive nothing more about the user than an unintelligible string of letters and numbers that can't be traced back to an individual. With social networking sites, however, those addresses typically include user names that could direct advertisers back to a profile page full of personal information. In some cases, user names are people's real names.



Most social networks haven't bothered to obscure user names or ID numbers from their Web addresses, said Craig Wills, a professor of computer science at Worcester Polytechnic Institute, who has studied the issue.



The sites may have been breaching their own privacy policies as well as industry standards, which say sites shouldn't share and advertisers shouldn't collect personally identifiable information without users' permission. Those policies have been put forward by advertising and Internet companies in arguments against the need for government regulation.



The problem comes as social networking sites and in particular Facebook, face increasing scrutiny over their privacy practices from consumers, privacy advocates and lawmakers.



At the same time, lawmakers are preparing legislation to govern websites' tactics for collecting information about consumers, and the way that information is used to target ads.



In addition to Facebook and MySpace, LiveJournal, Hi5, Xanga and Digg also sent advertising companies the user name or ID number of the page being visited. (MySpace is owned by News Corp., which also owns The Wall Street Journal.) Twitter which doesn't have ads on profile pages also was found to pass Web addresses including user names of profiles being visited on when users clicked other links on the profiles.



For most social-networking sites, the data identified the profile being viewed but not necessarily the person who clicked on the ad or link. But Facebook went further than other sites, in some cases signaling which user name or ID was clicking on the ad as well as the user name or ID of the page being viewed. By seeing what ads a user clicked on, an advertiser could tell something about a user's interests.



Ben Edelman, an assistant professor at Harvard Business School who studies Internet advertising, reviewed the computer code on the seven sites at the request of the Journal.



If you are looking at your profile page and you click on an ad, you are telling that advertiser who you are, he said of how Facebook operated, if a user had clicked through a specific path, before the fix. Mr. Edelman said he had sent a letter on Thursday to the Federal Trade Commission asking them to investigate Facebook's practices specifically.



The sharing of users' personally identifiable data was first flagged in a paper by researchers at AT&T Labs and Worcester Polytechnic Institute last August. The paper, which drew little attention at the time, evaluated practices at 12 social networking sites including Facebook, Twitter and MySpace and found multiple ways that outside companies could access user data.



The researchers said in an interview they had contacted the sites, which some sites confirmed. But nine months later, the issue still exists.




The issue is particularly significant for Facebook on two fronts: the company has been pushing users to make more of their personal information public and the site requires users to use their actual names when registering on the site.


UNIX Hosting

A Facebook spokesman acknowledged it has been passing data to ad companies that could allow them to tell if a particular user was clicking an ad. After being contacted by the Journal, Facebook said it changed its software to eliminate the identifying code tied to the user from being transmitted.


Teky facebook

We were recently made aware of one case where if a user takes a specific route on the site, advertisers may see that they clicked on their own profile and then clicked on an ad, the Facebook spokesman said. "We fixed this case as soon as we heard about it."

Facebook said its practices are now consistent with how advertising works across the Web. The company passes the "user ID of the page but not the person who clicked on the ad," the company spokesman said. "We don't consider this personally identifiable information and our policy does not allow advertisers to collect user information without the user's consent."

The company said it also has been testing changing the formatting for the text it shares with advertisers so that it doesn't pass through any user names or IDs.

MySpace, Hi5, Digg, Xanga and Live Journal said they don't consider their user names or ID numbers to be personally identifiable, because unlike Facebook, consumers are not required to submit their real names when signing up for an account. They also said since they are passing along the user name of the page the ad is on, not for the person clicking on the ad, there is nothing advertisers can do with the data beyond seeing on what page their ad appeared.



MySpace said in a statement it is only sharing the ID name users create for the site, which permits access only to the information that a user makes publicly available on the site.



Nevertheless, a MySpace spokeswoman said the site is "currently implementing a methodology that will obfuscate the 'FriendID' in any URL that is passed along to advertisers."

A Twitter spokeswoman said passing along the Web address happens when people click a link from any Web page. "This is just how the Internet and browsers work," she said.



Although Digg said it masks a user's name when they click on an ad and scrambles data before sharing with outside advertising companies, the site does pass along user names to ad companies when a user visits a profile page. "It's the information about the page that you are visiting, not you as a visitor," said Chas Edwards, Digg's chief revenue officer.



The advertising companies say they don't control the information a website chooses to send them. "Google doesn't seek in any way to make any use of any user names or IDs that their URLs may contain," a Google spokesman said in a statement.



We prohibit clients from sending personally identifiably information to us, said Anne Toth, Yahoo's head of privacy. "We have told them, we don't want it. You shouldn't be sending it to us. If it happens to be there, we are not looking for it."



Above: written by and who work for The Wall Street Journal, which is owned by NewsCorp, which owns MySpace. That's journalistic courage, to criticize an associated company.



World map with active faultlines featured in red.



This website was created by
















































Human Traffic: has nothing to do with web traffic, but we should all educate ourselves about this world wide problem. It's in the US too. Learn more: Gems-Girls, Polaris Project.



Gems-Girls - NYC locals



Nomi – a vacation to Cambodia started this organization



UNICEF - largest child protection organization, in the world



NY - lawyers combating Human Traffic in NY



EcPat - lawyers fighting Human Traffic around the world





Polaris Project - try googling "human trafficking", (see top 10 results)


Polaris Project

thinkUknow – general internet safety for parents re:children


XANGA's Problem




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